The Simple Fixes on the Quest for Improved Performance

Many people are interested in becoming more effective, improving their quality of life, having a better recall of what they learn, performing at a higher level, producing fewer errors, etc. You can find countless podcasts, books, articles, and tweets on the topic. People want to adopt strategies or structure their day to maximize effectiveness. But …

Software is a cost, not an asset

6 December 2022 by Phillip Johnston • Last updated 28 March 2024Software companies often think of their code (or their software application) as an asset. Given one perspective, this makes sense: software has value, and you can buy it or sell it. This applies to organizations whose product is the code that they are selling. But for most teams, the code is not the product. Therefore, it is not an asset – it is a cost. The real asset is the business capability/value the software provides. Augmented by software, the business (or customer) can now do something they couldn’t do …

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