Case Study: Sonos’s End-of-Life Strategy

30 January 2020 by Phillip Johnston • Last updated 14 October 2021 During January 2020, Sonos faced two significant public relations (PR) nightmares related to retiring legacy products: Sonos’s “Recycle Mode”, which users can enable to get a discount on new product upgrades, actually rendered devices unusable. Owners and e-waste recyclers can’t resell or reuse these products, which is more sustainable than breaking them down for materials or having them end up in a landfill.Sonos announced that they would stop supporting firmware updates for legacy speakers. The problem was that keeping functional legacy speakers active in your sound system would …